Sika has launched a new safety campaign which explains the importance of following the procedures and using compliant and high quality adhesives to consumers. Main part of the campaign is an animation which explains the main risks to car drivers health and safety when receiving a poor quality installation. It also gives advise how to prevent such situations.

Sika is the world’s leading manufacturer of windscreen adhesives for windscreen replacement in the automotive aftermarket. More than 200 million windscreens have been installed globally using Sikaflex® or SikaTack® adhesives. Sika became the first choice for adhesives by most reputable auto glass companies and achieved this by continuously providing new innovation to the market.

One of the core principles we always apply to our adhesives is consumer safety. As the windscreen is an integral part of the cars safety system and only a properly installed windscreen can ensure the cars airbags can provide the protection as intended; Sika’s innovation was primarily focused on providing the safest system possible. We never just looked at the pure product performance but also focused on improving usability of the products and reducing mistakes when using it.

Most people are not aware that the windscreen is bonded to the car using high performance polyurethane adhesives. Many of the windscreen installers in China use this fact to use cheap and inferior materials to install windscreens. But there is also a number of accidents that is reported where people died due to the windscreen getting loose in a car accident. “In the US some 1’155 people got killed by similar cases and almost 3’500 got injured from 1997 to 2005.”[1] We believe these numbers in China might be significantly higher, mainly due to the fact that many older vehicles and trucks are using rubber gaskets to connect the windscreen with the car body, but these gaskets are not meeting the FMVSS 212/208 standards that are required in some countries.

Most new cars are equipped with directly bonded windscreens and the installation is done in accordance to the procedures required by the car and adhesive manufacturer. However in the aftermarket things look different. Some players try to optimize their profits on cost of the consumers safety, like the case of the Porsche owner who’s windscreen got replaced using a non-compliant adhesive by a 4S shop in Hangzhou[2] .

Sika has launched a new safety campaign which explains the importance of following the procedures and using compliant and high quality adhesives to consumers. Main part of the campaign is an animation which explains the main risks to car drivers health and safety when receiving a poor quality installation. It also gives advise how to prevent such situations.

The video can be found on Youku at http://delivr.com/2758s

More information on chn.sika.com/afm


[1]AGRR Magazine: Penney Stacey, March/April 2013 Issue, www.agrrmag.com Page 30-32

[2]对钱江晚报文章“要价1562元的玻璃胶是不是保时捷的正宗货”的评论 发表日期2013年4月22日 http://qjwb.zjol.com.cn/html/2013-04/19/content_2101765.htm?div=-1